What is SEO?
SEO stands for: "Search Engine Optimization" and refers to the techniques that help your website to have a better ranking in search engine results per page. It makes your website more visible to people who are looking for your brand, product or service, which is, your website or URL appearing in the first positions. SEO is basically, how easy is for Google to find your website. What can I do to improve the SEO of my website? The first thing is to understand that there are three types of SEO and it is worth it to make a list to check, adjust and add the following elements: ON-PAGE SEO This term is used to refer optimizations within the page, to try to improve the natural position within Google searches. It is everything that depends directly on you and your server:
On-Page SEO it is associated with the content of your website. It is crucial to understand if internet search engines understand your content and if your page is a source of relevant information for people who are looking for those topics. Would be ideal to conduct a study of keywords within your page and add inbound links. You can use the Keyword Difficulty Tool to understand which keywords you could include on your site without being very competitive and being relevant. You could also use the On-Page SEO Checker, to check each of your pages within your website. TECHNICAL SEO It focuses on the technical optimization possibilities of a website. These include, for example, source code operating systems, and server configurations. Technical SEO it is related with all the elements that are not content within the website. In this topic we go into a deeper aspects, since it is related with the back-end structure that the site has. The Technical SEO, helps the full reading of SEO by the search engines, being able to understand the site and its architecture, it also helps to provide a good user experience for those who navigates within the website and this also tells to the search engines if the site is with good quality. If you want to know how well you have done this job on your page, you can go into the SEO Audit Tool to check it and to know what actions you should take. OFF-PAGE SEO It Is the most complex of all, it helps to improve the influence and the relation that the website has with other sites. It includes the strategies and techniques that should be used to build the reputation and authority of a site, these factors help search engines to know which website should be an ideal result when someone is performing a certain search since it comes from a reliable source. Most of the actions that increase off-site SEO are related to high-quality backlinks. A high volume of links pointing to the site from other reliable websites helps the site become a valuable and relevant page. For this, you must have an inbound link building strategy of inbound links and a plan to invite well-known people to write on the site or invite them to point out some content of your page. To create a building plan of inbound link, you can use the following Backlink Checker, where you can enter up to 10 URLs of your competitors or related companies to receive a report of which sites are pointing to your pages to get an idea of how to develop a solid plan to achieve the same goal. What is Organic Traffic? This type of traffic refers to the person or persons who are conducting a search through search engines and clicking on a result that is not an advertisement. According to a study conducted by The RAIN Group in 2009 and published in 2010 by HubSpot, the website influences 97% of customer purchase decisions. The advantage that exists today is that social networks also help us to get our prospects to our website or to search for us directly on our profiles through Instagram, Facebook, Twitter, Tik Tok, etc ... this is known as : Social Search. What is Direct Traffic? This type of traffic is directly related to a metric called “brand awareness”, which has a direct impact on sales. Brand awareness tells us how well recognized is a certain brand by consumers. Direct traffic consists of the number of visitors that come to your website by directly typing the URL of the website in their search engines instead of coming from another website, a search engine result or social networks. We should think of SEO more as Search Experience Optimization or Search Experience Optimization, as it is a crucial part of our brand, it has a direct impact on sells and it makes a reliable source of information for our prospects.
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